If in the past you had to pay your web designer each time you needed to add new content on the website, I assume that waiting time until the site was updated and the involved costs were frustrating. Thanks to WordPress, you don’t need any coding knowledge, so you can manage the content yourself. Adding new pages, text, navigation links, images, galleries, even videos is super easy now from a control panel back-end.
I always tell my clients that if they can work with Microsoft Word, they can manage their site. It takes only 1-2 hours to get used with everything.
WordPress not only allows non-technical users easily manage their content easily but also has great SEO advantages, which means potential customers can find you easier in Google.
Installing few SEO plugins will enhance your visibility in Search Engines and that way you don’t need to pay a SEO company hundreds or thousands of dollars for a “Basic Setup Fee”. You’ll still need professional help for more advanced work but this will definitively get you started.
Here are few SEO plugins I recommend:
WordPress is a tool that you don’t have to pay for. Virtually you can get a WordPress site for free. That’s if you don’t need a custom design and / or functionality, where you’ll need the help of a web designer.
Open source means that general public has access and rights to modify it. WordPress is being constantly improved and developed by volunteering developers and is not likely to go anywhere for a long time.
It also has thousands of free plugins that can let you build almost anything with it.
While WordPress is not perfect and not suited for every site, the ease of content management, large variety of plugins, simplicity of upgrading and the fact that is free, makes it the most popular choice nowadays for both clients and developers. Really, if there are millions using it, there is a good reason why they do: everyone loves it!