As many marketing managers know, the impact of the messages and stories we share with our audiences can often mean the difference between success or failure. But simply creating a space for those communications to live (such as a blog) isn’t enough.
The content itself needs to be created in a strategic, purposeful, and timely way that ensures that target audiences will find it and act on it. At FLDTRACE, we work with SMBs and B2B SaaS companies to create dynamic, search-optimized content for blogs and other editorial platforms in order to increase our clients’ reach and improve their bottom line.
Generate more qualified leads and reach the right people at the right time. We focus on bringing highly targeted visitors that convert into customers.
Provide a strong sense of professional leadership in your industry and educate your audience.
Let us take care of your content so you can focus on growing your business. From research to publishing and link building, put your blog content on auto-pilot.
For B2B SaaS founders who want to increase the numbers of leads and revenue.
For founders and marketing managers who want to generate customers using their content marketing.
Get your search-optimized blog content started in just 3-easy steps
Most businesses write top of the funnel articles that rarely rank. When they do, they don’t generate any leads. But we are here to change that.
We target the bottom of the funnel type of articles first, and we use an angle to tie it to your offering. Here are some types of articles that we prioritize: Comparison posts, Best product or service lists, Alternatives to X, Product Use Cases.
We will conduct keyword research to ensure that the topic will get SEO traction.
To ensure that each article stands out, we will interview key members of your team to guide each piece.
When we write, we will ensure that the articles talk to your customer pain-points and use your prospect’s correct expertise level.
We will publish and optimize each article, so you’re worry-free.
From adding it to your blog, adjusting the SEO settings such as SEO title, meta description, internal linking, external links, alt tags for images, and link building/promotion.
We are using the Model Comparison Tool in Analytics (first touch or last touch) to tell if one of our articles influenced a visitor conversion.
We are firm believers in quality over quantity. We spend a lot of time researching, writing, and editing a piece to maximize conversions. We are not in the business of writing content just for the sake of writing. We seriously care about generating results for you, which is why 3 is a number that will allow us to produce articles that do that.
While you are welcome to make recommendations, we can put together topics on our own based on interviewing key members in your company and online research. The topics we generate will support your main offerings and will help increase your authority and traffic. We will also look at your competitors that have content they rank for, but you don’t. We will consult with you before we create a piece on the actual topic.
We will first look for content that you already have. If it ranks in the top positions and generates leads, we won’t create duplicate content. If it doesn’t have good rankings or it’s poorly written, we can create it from scratch.
With our service, you don’t have to worry about editing or publishing content. The content follows strict SEO guidelines based on actual research data.
While you can provide small factual suggestions, we don’t recommend making any significant changes since it can affect the SEO effectiveness.
We can send you a word document with all the content and instructions for optimization, such as SEO Title, Meta Description, Internal Linking, and ALT tags for images and supporting media.
If you don’t like the images we provide, you are welcome to send us images and use them. Any subsequent substitutions are not covered.
SEO is a long term strategy. It can take months or longer before you can start seeing an increase in traffic. However, we’ve seen some articles rank in as little as two weeks.
We are using Ahref for keyword research and topic planning, which will give us a rough idea about the current demand and competition. Then we will come up with an article idea that satisfies the user intent and fits in with your business offerings.
Once we have the topic selected, we will conduct a user interview that will help us guide the article.
We use Surfer to analyze the top competitors for the given query. Based on this research, we will write an article using actual SEO data, e.g., keyword density, the recommended number of words, synonyms, and NLP language, which is preferred by both users and Google.
While we can’t guarantee 1st-page results, from our experience, these articles can outrank the competitors with little or no link building.
Content is for relevancy, and backlinks are for authority. If you’re trying to rank in the top 10 in Google then yes we recommend link building as well.
It all depends on the competition’s difficulty. For more competitive keywords, link building is necessary.
While link building helps with driving traffic long term, paid ads can help boost your traffic right the way.
The article’s length varies. We correlate the word count from the top 5 competitors for a keyword. Based on this analysis, we will create a word count that Google tends to rank.
Some articles require 1500 words while others might need 3k. On average we aim for 2k words per article. From our experience, most articles will fit within this range.
In that case, we will give you the option to combine articles. Instead of writing two articles in a month, we will write an article that’s around 2k words. Or if you’re on the Perform plan, we can write 1 article that goes up to 4k words.
Yes, we will provide unique content written by native English speakers. All our writers are in your B2B SaaS or B2C niche. Every piece will get checked for plagiarism and grammar.
We are in the service of helping companies increase their authority, SEO traffic, and revenue. We want you to be successful, so our 100% satisfaction guarantee includes up to 2 revisions per article.
We don’t lock our customers into long term contracts. If you no longer want to invest in our content services, please email us. Our plan is month to month so you can cancel any time. If we already started work for the current month, the cancelation will take effect the following month.
After considering and talking to many SEOs, we are confident that there’s no one else who comes close to understanding the product in as much detail as Lucian did, in the one hour of our first discovery phase. Plus his level of enthusiasm and professionalism really got me.