Top reasons why you shouldn’t use a slideshow

Better slideshow alternatives

Simple static image

Forever 21 static image example
Forever 21 static image example

A better solution is to use a static image. Many brands moved to using static images e.g Apple, Forever 21, etc. The static front image is more effective because:

If you own a start-up or a small business website, then you can direct users to your services page where they can learn more about how you can help them. If you operate an ecommerce website, you could point them to the products page. Alternatively you can rotate a static image throughout the year that can showcase your seasonal products. That image points to a specific category in your shop.

Multiple static images

Gamespot multiple static images example
Gamespot multiple static images example

If you absolutely need to advertise multiple blocks of content, then you can combine multiple static images where each image points to a different part of the website. You can see this technique on websites such as GameSpot, Gap (there is an image slideshow but the text is stationary) or Kay Jewelers.

When to use a slideshow

Slideshow used on Microsoft Windows website

There are scenarios where a home page slideshow can be useful if:

How to make a slideshow usable

Slideshows are not likely to go away any time soon. It’s very likely that you’re already using one. Here are some best practices for implementing a slideshow:


Slideshows are a poor way of presenting content. Unless you use it, for branding purposes then you’re better off using a simple static image. This not only makes your website load faster but it’s less confusing and generates more clicks.
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