Stonebridge Ranch is located 35 miles northeast of Dallas and is one of the nation’s most respected master-planned communities. The community has of over 9,000 homes and 30,000 residents.
Stonebridge Ranch wanted to modernize their website and make it easy to update. The challenge was organizing the information so it’s easy for their users to find what they need. Since this was a large organizational decision by committee, there was an additional layer of complexity. FLDTRACE was chosen to do the project from dozens of other candidates.
We first helped with researching the user persona and we collaborated with their team to survey their different types of users. Using both qualitative and quantitative research, including SEO keyword research, we built the site to address each type of audience.
We decided to go with WordPress and Divi, an easy-to-use page builder, so the client has full control over the design and layout aspects whenever they need to make updates. We also installed and configured capabilities for events and a newsletter so they can easily keep residents informed.
The result was a success. The SEO traffic is up by 11.5% and the average time spent on a page by users is 23.53% higher compared with the last year. Users are happy with the new website and report it’s much easier to find the information they are looking for now.
We thank you much for your patience and for sharing your expertise to help us release a beautiful site!
All the key decision-makers here seem really proud of it.
I personally thank you because (obviously) I couldn’t have done it without you. With all my hours in the back-end, I’m so glad we went with the Divi platform.